I grew up in the jewelry industry. My grandmother ran a regional chain of jewelry stores. My father started his own store. My sister runs that store today. But the jewelry that captured my desires was the watch.

I still have the very first "nice watch" my father gave me when I was around 13 years old. But in rural West Virginia, the nicer watches were limited to Bulova, Citizen, and Pulsar. I always thought watches like Breitling, Omega, and Rolex were beyond my means.

Eventually, I realized that just wasn't the case. And it's probably not true for you. It's a simple choice of where you choose to spend your money. Just like we all have the same amount of time in a week, some people find ways to get more done in those same hours.

Owning luxury watches is often the same: It's a choice to prioritize what is important.

Our time is the most valuable thing we have. Make the most of it.

Your watch can be a symbol of your success. But it should also remind you how precious every minute truly is - so spend them wisely.

I chose the name Vivere Watches as a reminder to "Remember to live".

Life is short - Buy the watch.

-Aaron Hunt, owner, Vivere Watches